We've had our elf on the shelf for several years now. My sister got it for them for their 1st birthday. I couldn't wait for the day to introduce them to their elf. I wanted to wait until they understood it and they could name him themselves.
This year was the big year...the year we introduced Brayden & Bailey to their Elf on the Shelf. We told them all about him and we watched the Elf on the Shelf movie.